Harlow Hoboken Reaches 50-Percent-Leased Milestone in Less Than Three Months

Less than three months after opening its doors to renters, Harlow has leased more than 50 percent of its 140 luxury apartments.

The rapid pace of leasing validates developer Advance Realty’s belief that there was a significant level of unmet demand in Hoboken for boutique residences that suit the needs of the modern renter and their cosmopolitan lifestyle.

Many residents are enamored by Harlow’s ground-floor retail space, which will be home to a new Trader Joe’s supermarket — the upscale grocer’s first location in Hoboken and all of Hudson County — starting this year.

“The overwhelming interest from both renters and our Hoboken neighbors has confirmed what we believed all along — that Harlow’s unique combination of luxury amenities and easy access to everything ‘The Square-Mile City’ has to offer makes it among the most desirable apartment buildings on New Jersey’s sought-after Gold Coast,” said Peter Cocoziello, president and CEO of Advance Realty. “We look forward to the continued success of this sought-after residential opportunity on this vibrant corner of Hoboken.’”

Harlow’s expansive mix of studio-, one-, two-, and three-bedroom residences are outfitted with high-end finishes, and are complimented by an unrivaled variety of amenities and services for residents, including a 24-hour concierge; an outdoor pool and landscaped deck; a state-of-the-art fitness center; children’s play room; common rooftop terrace with barbeques, fire pits and lounge areas; a resident lounge with WiFi, flat screen TVs, pool table and seating areas; multiple business centers; a package room for deliveries; bike storage and an on-site parking garage. Additionally, Harlow provides residents with a free shuttle service to the Hoboken PATH station, enabling an easy commute during both the morning and afternoon rushes.

The seven-story building is located approximately one mile from the Lincoln Tunnel entrance and Route 495, which provides access to the New Jersey Turnpike as well as Routes 3 and 1-9. Several public transportation options are also available in the area including the Hudson-Bergen Light Rail, Hoboken Ferry, PATH trains and NJ Transit lines.

“With easy access to public transportation and a secure, state-of-the-art parking garage on site, Harlow provides residents with an unparalleled level of convenience,” said Jacqueline Urgo, president of The Marketing Directors, which serves as the exclusive marketing and residential leasing agent for the property. “By combining the location with thoughtfully designed residences and one-of-a-kind amenities, Advance has created a building that will serve as a destination for the Metropolitan Area’s most discerning renters for years to come.”

About Advance Realty

Advance Realty is a privately owned real estate development, investment and management company headquartered in Bridgewater, N.J. Since its inception in 1979, Advance Realty has acquired or developed more than 10 million square feet of commercial, residential, R&D, industrial and mixed-use projects. Today, the company owns, manages and invests in a diversified portfolio of office, retail, industrial, residential and mixed-use assets in key urban and suburban markets along the Northeast Corridor. The company actively pursues real estate investments that provide opportunity to enhance value through development, repositioning and redevelopment. Advance’s strong capital base, fully integrated platform, outstanding talent and flexibility as a privately held organization position the company for continued growth. For more information, visit www.advancere.com.