Luxury Apartment Building Harlow Hoboken Welcomes New Retailer

Wine Dad’s Adds New Dynamic to Harlow’s Ground-Floor Retail Space

Advance Realty today announced a new retailer will open its doors within the ground-floor retail space at Harlow, located at 1330 Willow Avenue in Hoboken. Wine Dad’s — offering wines, beer and spirits — will be located at the base of the luxury apartment building and directly around the corner from the popular Trader Joe’s supermarket.

“We look forward to the addition of Wine Dad’s at Harlow and anticipate it will add a new level of vibrancy to the lives of both our residents and members of the community at large,” said Peter Cocoziello, president and CEO of Advance Realty. “The building’s retail space has a magnetic appeal in the area—already evidenced by the success of Trader Joe’s —and we’re excited to offer another retailer to the exciting landscape of Northwest Hoboken.”

Wine Dad’s will bring a new dynamic to Harlow – adding another element of convenience for residents in its boutique apartments above. With an appreciation for quality selection, Wine Dad’s specializes in small producers offering interesting blends from regions across the globe, as well as well-known favorites from world-class producers.

“We’re a true neighborhood store that has found an incredible neighborhood to call home at Harlow,” said Jeff Carroll, who founded Wine Dad’s with partner Gretchen Goldsworthy. “Here we have an opportunity to encourage visitors to explore and try something new, whether it’s highly-coveted labels, small-producer wines, unusual varieties or locally-brewed craft beer and craft spirits galore. We believe in offering not only a great product, but a fun experience for our customers.”

Wine Dad’s will celebrate its new location with a grand opening, slated for this weekend, Friday, June 1st through Sunday, June 3rd. There will be tasting opportunities all weekend long, with a few special opportunities to try something rare and coveted. To learn more, follow Wine Dad’s on Instagram and Facebook or visit

Since opening last year, Harlow’s luxury lifestyle apartments experienced early leasing momentum and incredible success. Offering an expansive mix of studio-, one-, two-, and three-bedroom residences outfitted with high-end finishes and a variety of amenities, Harlow caters to the modern renter. With a 24-hour concierge, an outdoor pool and landscaped deck, a state-of-the-art fitness center, children’s play room, multiple rooftop terraces and an on-site parking garage, Harlow offers a living environment which combines convenience, sophistication and comfort.

Additionally, Harlow provides residents with a free shuttle service to the Hoboken PATH station, enabling an easy commute during both the morning and afternoon rushes. Located one mile from the Lincoln Tunnel entrance and Route 495 the building is within easy access to the New Jersey Turnpike as well as Routes 3 and 1-9. Several public transportation options are also nearby including the Hudson-Bergen Light Rail, Hoboken Ferry, PATH trains and NJ Transit lines.