HOBOKEN, NJ – Advance Realty Investors has launched leasing at Willow House, a new boutique residential community at 1404 Willow Avenue in Hoboken’s North End.
Located at the prominent corner of Willow Avenue and 14th Street, the eight-story property introduces 52 studio, one, two, and three-bedroom rental residences alongside new street-level retail. Willow House is now actively leasing, with availability, pricing and floor plans accessible through the Willow House leasing website.
The opening of Willow House expands Advance’s growing collection of residential and retail properties in Hoboken’s North End and builds on the company’s longstanding investment in the neighborhood.
Willow House offers a collection of spacious, light-filled residences with ceilings rising more than nine feet, oversized windows and warm oak-effect plank flooring. Open layouts create flexible spaces for everyday living, working and entertaining.
Kitchens feature custom Shaker-style cabinetry, quartz countertops and backsplashes, modern brass fixtures and stainless-steel LG appliances. Each residence also includes an in-home LG washer and vented dryer. Select homes offer private balconies, while the Penthouse Collection includes expansive three-bedroom residences with skylights and private outdoor space.
Prospective residents can explore the complete collection of Willow House residences and interior features online.
Willow House provides indoor and outdoor spaces designed to support wellness, productivity and connection.
The property includes a modern fitness center, resident lounge, coworking and media areas, bicycle storage and a dedicated package room. Building services include a virtual doorman system and concierge support.
A landscaped rooftop lounge offers views of the Manhattan skyline, along with dining areas, grilling stations and a firepit. Residents also have access to a second-floor outdoor terrace designed for gathering and relaxing.
Through its proximity to The Harlow, residents can access convenient parking options and complimentary shuttle service to the Hoboken PATH station. Additional details are available on the Willow House amenities page.
Willow House also introduces new retail activity to one of northern Hoboken’s most visible intersections. The property includes ground-floor space for Starbucks and CorePower Yoga, adding new dining, wellness and service options for residents and the surrounding community.
Directly across the street, The Harlow is home to Trader Joe’s and Wine Dads. Willow House is also within walking distance of Washington Street, the Hudson River waterfront and a growing selection of neighborhood restaurants, cafés, shops and fitness destinations.
Explore nearby destinations through the Willow House neighborhood guide.
Willow House represents the latest addition to Advance’s expanding presence in Hoboken. The company’s existing North End portfolio includes The Harlow, The Bexley, Edge Lofts at Adams Street and Edge Lofts at Clinton Street.
Additional residential, retail and public-space projects are planned or underway throughout the neighborhood. Together, these developments are introducing new homes, businesses, streetscape improvements and community amenities while helping create a more connected and active North End.
Willow House is now actively leasing. Visit WillowHouseResidences.com to view current availability, explore floor plans or schedule a tour.
